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1

Marketing Applications of the Analytic Hierarchy Process

Yoram Wind and Thomas L. Saaty

Journal:

Management Science

Année:

1980

Langue:

english

Fichier:

PDF, 1.95 MB

english, 1980

2

Industrial market segmentation

Yoram Wind, Richard N. Cardozo

Journal:

Industrial Marketing Management

Année:

1974

Langue:

english

Fichier:

PDF, 1.15 MB

english, 1974

3

Marketing as an engine of business growth: a cross-functional perspective

Yoram (Jerry) Wind

Journal:

Journal of Business Research

Année:

2005

Langue:

english

Fichier:

PDF, 524 KB

english, 2005

4

A General Model for Understanding Organizational Buying Behavior

Frederick E. Webster, Jr. and Yoram Wind

Journal:

Journal of Marketing

Année:

1972

Langue:

english

Fichier:

PDF, 1.52 MB

english, 1972

5

Planning Product Line Strategy: A Matrix Approach

Yoram Wind and Henry J. Claycamp

Journal:

Journal of Marketing

Année:

1976

Langue:

english

Fichier:

PDF, 1.26 MB

english, 1976

6

Guidelines for Developing International Marketing Strategies

Yoram Wind, Susan P. Douglas and Howard V. Perlmutter

Journal:

Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 1.51 MB

english, 1973

7

Rethinking marketing: Peter Drucker’s challenge

Jerry Yoram Wind

Journal:

Journal of the Academy of Marketing Science

Année:

2009

Langue:

english

Fichier:

PDF, 131 KB

english, 2009

8

Empirical Generalizations: New Laws for Digital Marketing

Wind, Yoram (Jerry), Sharp, Byron, Nelson-Field, Karen

Journal:

Journal of Advertising Research

Année:

2013

Langue:

english

Fichier:

PDF, 103 KB

english, 2013

9

Market-Based Guidelines for Design of Industrial Products

Yoram Wind, John F. Grashof and Joel D. Goldhar

Journal:

Journal of Marketing

Année:

1978

Langue:

english

Fichier:

PDF, 1.61 MB

english, 1978

10

An Empirical Comparison of Standardized Portfolio Models

Yoram Wind, Vijay Mahajan and Donald J. Swire

Journal:

Journal of Marketing

Année:

1983

Langue:

english

Fichier:

PDF, 429 KB

english, 1983

11

Marketing Strategy: New Directions for Theory and Research

Yoram Wind and Thomas S. Robertson

Journal:

Journal of Marketing

Année:

1983

Langue:

english

Fichier:

PDF, 494 KB

english, 1983

12

A New Procedure for Concept Evaluation

Journal:

Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 1.55 MB

english, 1973

13

Research Implications of the "Beyond Advertising" Paradigm: A Model and Roadmap For Creating Value through All Media and Non-Media Touchpoints

Wind, Yoram (Jerry), Hays, Catherine Findiesen

Journal:

Journal of Advertising Research

Année:

2016

Langue:

english

Fichier:

PDF, 777 KB

english, 2016

14

Issues and Advances in Segmentation Research

Journal:

Journal of Marketing Research

Année:

1978

Langue:

english

Fichier:

PDF, 783 KB

english, 1978

15

Introduction to Special Section on Market Segmentation Research

Yoram Wind and Wendell R. Smith

Journal:

Journal of Marketing Research

Année:

1978

Langue:

english

Fichier:

PDF, 147 KB

english, 1978

16

Marketing Applications of the Analytic Hierarchy Process

Wind, Yoram, Saaty, Thomas L.

Journal:

Management Science

Année:

1980

Fichier:

PDF, 1.07 MB

1980

17

Toward a Change in the Focus of Marketing Analysis: From a Single Brand to an Assortment Jerry Wind

Journal:

Journal of Marketing

Année:

1977

Langue:

english

Fichier:

PDF, 466 KB

english, 1977

18

Analyzing Free-Response Data in Marketing Research

Paul E. Green, Yoram Wind and Arun K. Jain

Journal:

Journal of Marketing Research

Année:

1973

Langue:

english

Fichier:

PDF, 1.32 MB

english, 1973

19

The Role of Marketing in Israel

Journal:

Journal of Marketing

Année:

1967

Langue:

english

Fichier:

PDF, 278 KB

english, 1967

20

Beyond Advertising (Creating Value Through All Customer Touchpoints) || The Five Forces Driving the Need for Change

Wind, Yoram Jerry, Hays, Catharine Findiesen

Année:

2015

Langue:

english

Fichier:

PDF, 399 KB

english, 2015

21

Convergence marketing

Yoram Wind, Vijay Mahajan

Journal:

Journal of Interactive Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 245 KB

english, 2002

22

Thirty Years of Conjoint Analysis: Reflections and Prospects

Green, Paul E., Krieger, Abba M., Wind, Yoram

Journal:

Année:

2001

Langue:

english

Fichier:

PDF, 267 KB

english, 2001

23

THE MYTH OF GLOBALIZATION

Journal:

Journal of Consumer Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 276 KB

english, 1986

24

Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications

Vijay Mahajan, Subhash Sharma and Yoram Wind

Journal:

Journal of Marketing Research

Année:

1984

Langue:

english

Fichier:

PDF, 410 KB

english, 1984

25

On the Measurement of Purchase Data: Surveys versus Purchase Diaries

Yoram Wind and David Lerner

Journal:

Journal of Marketing Research

Année:

1979

Langue:

english

Fichier:

PDF, 584 KB

english, 1979

26

Innovation in Marketing: An Organizational Behavior Perspective

KENNETH E. KNIGHT and YORAM WIND

Journal:

California Management Review

Année:

1968

Langue:

english

Fichier:

PDF, 1.45 MB

english, 1968

27

Advertising Empirical Generalizations: Implications for Research and Action

Wind, Yoram (Jerry), Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 357 KB

english, 2009

28

A General Model for Understanding Organizational Buying Behavior

Webster, Frederick E., Wind, Yoram

Journal:

Journal of Marketing

Année:

1972

Langue:

english

Fichier:

PDF, 1.07 MB

english, 1972

29

A New Procedure for Concept Evaluation

Journal:

Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 1.11 MB

english, 1973

30

On the study of industrial buying behavior: Current practices and future trends

Yoram Wind, Frederick E. Webster Jr.

Journal:

Industrial Marketing Management

Année:

1972

Langue:

english

Fichier:

PDF, 653 KB

english, 1972

31

New product forecasting models: Directions for research and implementation

Vijay Mahajan, Yoram Wind

Journal:

International Journal of Forecasting

Année:

1988

Langue:

english

Fichier:

PDF, 1.47 MB

english, 1988

32

FINANCIAL SERVICES: INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY

Journal:

Journal of Services Marketing

Année:

1987

Langue:

english

Fichier:

PDF, 539 KB

english, 1987

33

A Note on Measurement of Social-Psychological Belief Systems

Paul E. Green, Yoram Wind and Arun K. Jain

Journal:

Journal of Marketing Research

Année:

1972

Langue:

english

Fichier:

PDF, 854 KB

english, 1972

34

Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials

Yoram Wind and Joseph Denny

Journal:

Journal of Marketing Research

Année:

1974

Langue:

english

Fichier:

PDF, 1.08 MB

english, 1974

35

Interproduct Household Loyalty to Brands

Yoram Wind and Ronald E. Frank

Journal:

Journal of Marketing Research

Année:

1969

Langue:

english

Fichier:

PDF, 418 KB

english, 1969

36

Industrial Source Loyalty

Journal:

Journal of Marketing Research

Année:

1970

Langue:

english

Fichier:

PDF, 1.23 MB

english, 1970

37

Preference Measurement of Item Collections

Paul E. Green, Yoram Wind and Arun K. Jain

Journal:

Journal of Marketing Research

Année:

1972

Langue:

english

Fichier:

PDF, 1.09 MB

english, 1972

38

International market segmentation

Wind, Yoram, Douglas, Susan P.

Journal:

European Journal of Marketing

Année:

1972

Langue:

english

Fichier:

PDF, 483 KB

english, 1972

39

Environmental factors and marketing practices

Douglas, Susan P., Wind, Yoram

Journal:

European Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 621 KB

english, 1973

40

Some issues in international consumer research

Wind, Yoram, Douglas, Susan

Journal:

European Journal of Marketing

Année:

1974

Langue:

english

Fichier:

PDF, 401 KB

english, 1974

41

Brand-Features Congruence Mapping

Paul E. Green, Yoram Wind and Henry J. Claycamp

Journal:

Journal of Marketing Research

Année:

1975

Langue:

english

Fichier:

PDF, 425 KB

english, 1975

42

Workplace Design || Putting the Organization on Wheels: Workplace Design at SEI

Alfred P. West, Jr. and Yoram (Jerry) Wind

Journal:

California Management Review

Année:

2007

Langue:

english

Fichier:

PDF, 1.96 MB

english, 2007

43

The Determinants of Vendor Selection: The Evaluation Function Approach

Wind, Yoram, Green, Paul E., Robinson, Patrick J.

Journal:

Journal of Purchasing

Année:

1968

Langue:

english

Fichier:

PDF, 2.65 MB

english, 1968

44

Guidelines for Developing International Marketing Strategies

Wind, Yoram, Douglas, Susan P., Perlmutter, Howard V.

Journal:

Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 1.14 MB

english, 1973

45

Benefit Bundle Analysis

Green, Paul E., Wind, Yoram, Jain, Arun K.

Journal:

Journal of Advertising Research

Année:

2000

Langue:

english

Fichier:

PDF, 75 KB

english, 2000

46

On the Measurement of Purchase Data: Surveys versus Purchase Diaries

Wind, Yoram, Lerner, David

Journal:

Journal of Marketing Research

Année:

1979

Langue:

english

Fichier:

PDF, 1.02 MB

english, 1979

47

The Role of Marketing in Israel

Journal:

Journal of Marketing

Année:

1967

Langue:

english

Fichier:

PDF, 774 KB

english, 1967

48

Industrial Source Loyalty

Journal:

Journal of Marketing Research

Année:

1970

Langue:

english

Fichier:

PDF, 952 KB

english, 1970

49

Beyond Advertising (Creating Value Through All Customer Touchpoints) ||

Wind, Yoram Jerry, Hays, Catharine Findiesen

Année:

2015

Langue:

english

Fichier:

PDF, 5.22 MB

english, 2015

50

Emerging models of organizational buying processes

Francesco M. Nicosia, Yoram Wind

Journal:

Industrial Marketing Management

Année:

1977

Langue:

english

Fichier:

PDF, 1.97 MB

english, 1977